Marketing Director
Since November 2022
ISALBI PTY LTD | PRESTON, AUSTRALIA
Homeware, Kitchenware, Artificial Plants and Gifting Wholesaler
www.isalbi.com.au

• Developed and implemented marketing strategies for Isalbi to increase brand awareness, generate leads, and drive sales

• Managed and lead a team of graphic designers, web coordinators, a photographer, and showroom assistants, coordinated their activities to ensure that all marketing initiatives are executed effectively and on time. Provided direction, feedback, and mentorship as needed

• Coordinated with the buying/product development team to align marketing efforts with product offerings and promotions

• Planned and coordinated New Season Launch and Trade Fair events

• Lead the development and execution of campaigns, including email marketing, social media, events, catalogues, B2B advertising

• Worked with the sales team to develop sales enablement materials and campaigns to support their efforts

• Worked with our international distributed brands to create brand awareness and demand in the ANZ market

• Worked with retailers and distributed brands to develop and implement brand activations in the ANZ market

• Managed the company's branding efforts and ensure that all marketing initiatives align with the company's brands values and images

• Tracked and analysed marketing performance metrics to measure the effectiveness of marketing campaigns and adjust strategies as needed

  Managed the marketing budget and ensuring that campaigns are executed within budget

Marketing Consultant
October 2021 to March 2022
LOCAL THREADS
Online fashion retailer
www.localthreads.com.au

• Developed and implemented marketing plan for the year, including key campaigns such as Clickfrenzy, Black Friday, Christmas, Boxing Day etc..
  • Managed and planned editorial calendar in liaison with team of writers
  • Lead brand interviews
  • Identified, briefed and managed key influencers to promote the company
  • Created and scheduled content for Instagram, Facebook
  • Implemented and developed email campaigns, flows and pop-ups
  • Web content

Marketing Manager
October 2019 to June 2021
WILSON FABRICS PTY LTD | KEW, AUSTRALIA
Blind and drapery fabric manufacturer.
www.wilsonfabrics.com.au

• Developed and implemented new marketing communications plans for Wilson Fabrics

• Developed and implemented key campaigns such as launch of new range and clearance sales.

• Coordinated brand image across all channels

• Designed new range samples for the US and Australian markets for the company and our customers

• Managed and designed new range campaigns including printed ads, editorials, social media, eDMs, POS

• Organised and presented new range and trends to customers and end users in Australia and in the US

• Regularly contacted big accounts to promote the new ranges and identify and reply to their marketing and commercial needs

• Maintained Salesforce up-to-date

• Organised company's attendance to key trade-shows in the US and in Europe

• Organised attendance to virtual trade-shows

• Designed and launched new website. Worked with IT team on integrating stock management system to the new platform

• Ensured that the websites for each division is maintained and updated to meet the customer demands

• Managed the company social media and ensured it is maintained and updated

Marketing Communications Manager
December 2015 to July 2019
EXPEDITION APPAREL PTY LTD. | BRUNSWICK EAST, AUSTRALIA
Apparel manufacturer, wholesaler and retailer specialising in menswear.
Brands include: Daniel Hechter Paris, Tony Barlow Fine Tailoring, Boston Fine Tailoring…

• Coordinating brand image across all channels

• Managing key sponsorships’day-to-day activities and deliverables, with/ for Golf Australia, Carlton Football Club, Fremantle Football Club, Renault Formula 1 Team, the NBL commentators ( ie. corporate events, advertising, photoshoots, social media competition, advertising, press releases etc..…)

• Coordinating production of all communications and promotional collaterals for retail stores and partners ( radio, print, TV ads,POS, in-centre material, flyers, catalogues...)

• Producing and managing paid and free online content for Facebook, Instagram, websites, eDMs

• Managing relationships with bloggers and influencers

• Developing and implementing online and offline incentives and competitions to increase database

• Briefing retail staff on marketing campaigns and incentives

• Developing online stores using Salesnet from the AP21 platform and Shopify

• Coordinating product photography and campaign photoshoots

• Managing team of two (intern and assistant/ coordinator)

Marketing Communications Coordinator
February 2015 - October 2015
MAKE IT MINE PTY LTD. | WANTIRNA, AUSTRALIA
An online rental company that provides people on Centrelink homes appliances.
www.makeitmine.com.au

• Planning and implementing campaigns

• Developing and implementing new social media plan

• Responsible for website content (product description, Help Centre…)

• Producing content and ads for social media channels

• Producing eDMs

• Producing newsletter and company updates

• Coordinating photography and video material

• Reporting on campaigns/ content performance weekly/monthly to management team
  

Freelance Social Media & Translation
June 2013 - January 2015
Main Clients based in Melbourne: Rome2Rio, Mars Campers...

• Translating English content into French

• Providing social media strategy and content

• Managing online presence

• Coordinating photoshoot

Marketing Communications Officer
August 2011 - March 2013
FRANCE IMMIGRATION INTERNATIONAL | VINCENNES, FRANCE
A business immigration consulting firm working directly with human resources and international mobility departments to handle employees’ immigration processes.
france-immigration.fr

• Developing and implementing new communications plan

• Producing communications materials

• Responsible for corporate training programmes

• Organising participation to annual immigration event

• Introducing and managing enterprise social media platform

• Responsible for tender proposals preparation and submission

• Coordinating team projects (website, information system)

Communications Officer
July 2009 - August 2010
EUROTUNNEL | FOLKESTONE, UNITED KINGDOM
Eurotunnel operates the Channel Tunnel. The company manages traffic and safety for passenger and freight trains and shuttles.
www.eurotunnel.com/uk

• Developing and strengthening relationships with journalists to ensure maximum press coverage

• Organising special one-off events (press and corporate)

• Coordinating and monitoring crisis communication response

• Implementing and promoting Agora, human resources initiative

• Responsible for leading various corporate and community projects

Store Manager
April 2007 - September 2008
NOUSHA | SAN FRANCISCO, USA
Nousha was a clothing shop for men and women.

• Responsible for Public relations, marketing, promotions and customer communications

• Recruiting and training employees

• Inventory buying, pricing, merchandising and general sales duties
  
  

Marketing and Sales Representative
January 2007 - March 2007
BELLA INC. | LOS ANGELES, USA
T-Shirt manufacturer.
www.bella.com

• Representing the Bella and Alo brands at all trade shows

• Educating buyers about the products and brands

• Follow-up and basic admin tasks

Communications Director
September 2013- January 2015
STARTUP GRIND | MELBOURNE, AUSTRALIA
Startup Grind is an educational platform for entrepreneurs that holds monthly events.

• Social Media

• Liaising with corporate partners

• Event management